"CULT+KING® JELLY |  Volume. Texture. Moisture. Hold. Three salts. Think of JELLY as salt spray reborn as moisturizing botanical nectar.  Make your curls curlier. Make your blow-outs bigger. Amplify your natural texture. All the while keeping hair weightless, moisturized, and crunch-free.  Start with a dime of JELLY in your palm. Rub it through your hands like lotion. Work your hands through damp hair from roots to ends. It may feel like you’re not putting anything in your hair. Ignore that feeling.  A little JELLY goes a long way. Then hand-style, blow-dry, air-dry or diffuse and watch your natural texture blossom."